No one could have predicted a happy ending following the shock closure of Two Seasons in Exeter three months ago.

However, this week it has been announced the store in Princesshay will be reopening when lockdown ends this Wednesday, December 2, after it was bought back by its original owner.

Two Seasons, regarded as the UK’s largest multi-board sports and fashion retailer, was established in 1983 by Stuart Roberts as a family led action sports inspired company.

They went on to open 23 stores, and it was then bought by Billabong Clothing and was renowned for selling all the latest surf, skate, and snow clothing and hardware. Billabong were then acquired by Boardriders (Quiksilver).

Staff preparing for the reopening of Two Seasons in Exeter

However, in August a sign suddenly appeared on its closed doors in Princesshay stating ‘this store is closed until further notice’, and its permanent closure was confirmed.

It has now been given a new lease of life again, despite as second lockdown and being in the middle of a global pandemic.

Naomi Tonkin, the new manager of the store, said: “Back in August Boardriders, who owned Two Seasons, put the company into administration and closed all stores with immediate effect.

“The company has now been bought back by the original owner Stuart Roberts who started the company in the 1980s. We are now an independent company offering jobs to local people.

“Stuart had been looking for a way back into the retail business and when Boardriders decided to close parts of its UK retail at the beginning of the year discussions started.

” In the end the rapid decline of the softgoods market meant the two parties were unable to cement a deal for the whole operation and Stuart, along with two investors, bought the e commerce arm, domain name, warehouse and head office and the rest of the assets including the shops that went into administration.

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“Two Seasons has returned to be an independent company run by people who love the brands and live the lifestyle.

“We are excited to breathe new life into the business, continuing to inspire people to get active and go on adventures.

“It will be a new look store in Exeter with a fresh new layout. From the spring we will be having new and exciting brands that are not stocked anywhere else in Exeter. “

The new look Two Seasons store in Exeter

Two Seasons was founded in 1982 by Stuart when he was 19 years old and living in Northampton. In the late ’90s he started opening other sites across the UK, and by 2007 was turning over £8million and had 13 stores.

At this point, he started looking at how to take things to the next level and realised he would need to make an investment and/or find a partner.

At that time, Billabong were in the market for both brands and retailer chains.

A deal was done and Two Seasons became part of the Billabong Group.

Stuart continued as the managing director of Two Seasons and then became managing director of Billabong UK encompassing 13 Two Season and 12 Billabong outlets.

In 2015, he was appointed European retail director for Billabong and held the position for a year after merging with Quiksilver.

Stuart Roberts has bought back Two Seasons after it went into administration

Since then Stuart has been working on a number of projects, including launching Bamboo Bay – an organic clothing brand.

The current long-term plan is to build a multi-channel business. Stuart sees a new trend in the popularity of boardsports and is looking to add smaller more nimble brands to their portfolio, who can gain from the new opportunities that come out of the disruption in the marketplace.

Due to lockdown 2 and subsequent delayed reopening, the Exeter store is selling off stock such as such as Vans and Santa Cruz and Huf at 50-70 per cent off to make way for new lines after Christmas.





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