DevonLive and its parent company Reach Plc are continuing a campaign to champion the work of the UK’s black entrepreneurs.

The black-owned business campaign began in October and also ran in November to help support the growth of the UK’s black economy and Black Pound Day. But we will be continuing the campaign this week too.

We know that we have some great black-owned businesses in our county, such as The Black Farmer brand and Hats A Head, but we want to know about more black-owned companies too – from start-ups to SMEs to large corporates.

From Tuesday, December 1 – Tuesday, December 8th, we will be running a Twitter campaign using the hashtag #IAMBOB and inviting black-owned businesses in Devon to get in touch.

Tell me more about #IAMBOB, and why is it happening now?

Our campaign is part of the work DevonLive and Reach Plc is doing to represent all the communities it serves – and to highlight the importance of black-owned companies to the UK’s economic recovery.

From Tuesday, December 1 –Tuesday, December 8th, we will retweet local black-owned businesses to thousands of loyal followers ahead of Saturday’s Black Pound Day.

What is Black Pound Day?

Black Pound Day was launched in June 2020 by So Solid Crew’s DJ Swiss and is aimed at supporting the growth of the UK black economy.

According to the Black Pound Day website, DJ Swiss came up with the idea in response to the death of George Floyd in the US and the current Black Lives Matter protests in Britain.

Black Pound Day encourages everyone to replace their usual purchases with products from black-owned businesses, once a month.

It is also an opportunity to find out how everyone can support black businesses over the long term.

DJ Swiss hopes the movement will underpin the UK’s long-term financial growth and infrastructure, empowering and motivating the black community.

How do I take part in #IAMBOB?

All you have to do to take part is to tweet us @devonlive using the hashtag #IAMBOB from Tuesday, December 1 – Tuesday, December 8th to make sure we can tell as many people as possible about your business.

Following on from our #IAMBOB Twitter campaign, in January 2021 we will also be launching a newsletter all about black-owned businesses in the UK.

Once a month, we will be sharing the latest business news, features and comment from companies run by Britain’s black business leaders – from start-ups to SMEs to blue-chip corporations.

This newsletter is for anyone who wants to support the black economy and find out more about the work of different black-owned businesses in every region and nation of the country. To sign up, please enter your email and select ‘black-owned businesses’ over on our Business Live site.





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