Purpose of role
To support the Brand Manager in giving our products the best possible chance of success by:
Overseeing the development and delivery of marketing strategy on individual company games.
Liaising with the Operations and Production team to ensure the timely release of product.
Managing budgets on individual titles.
Planning timings and placement of advertising activity.
Developing relationships with key media to deliver advertising campaigns.
Developing relationships with key clients – from developers to distribution partners.
Overseeing all marketing creative – from design, to video direction.
Overseeing the design and manufacture of merchandise.
Presenting product to key retail accounts, consumers, press and sales teams.
Communicating marketing update and activity to the clients, group and sales teams.
Reporting on current campaigns and optimising them for the best possible delivery.
Social media co-ordination with the Community Manager to develop your products’ awareness and general category strategy.
PR co-ordination, including working with influencers and writing press releases to support the PR Manager.
Work with the Brand Manager for Asia to improve product visibility and brand consistency.
Event management and on-site presence at events both domestic and international.
At least two years’ experience in either an in-house or agency marketing position
Huge passion for, and knowledge of, videogames and gaming culture.
Proficiency with Microsoft Office applications, Google Docs, and Photoshop.
Strong organisational skills and the ability to track several projects over many months.
The confidence to present professionally to external partners – from sales and retail to consumers and media.
Knowledge of the Japanese/Asian/anime gaming scene would be highly beneficial, as well as language skills.
Interest in visual novels, fighting games, JRPGs, anime-style games is paramount to enjoying this role.
Experience in running events and expos.
An understanding of Graphic Design and the ability to effectively brief and communicate accordingly.
Integrity, trustworthiness, flexibility and adaptability
A proactive, get stuck-in approach
Well-organised and presentable